4.3 Applying Moral Pressure

People can influence the behaviour and beliefs of others by applying moral pressure, both directly and through political activism

4.3.1  Moral Influence on Behaviour

moral leadership, persuasion, emotional appeal, religious authority

4.3.2  Pressure to Conform to Group Behaviour

people are morally influenced by seeing the reactions of those around them

4.3.3  Inviting People to Join a Group

increasing its social reach, its wealth, and the power that it wields

4.3.4  Moral Influence in Politics

how moral pressure is amplified by being channelled into politics

4.3.5  International Moral Influence

influencing people in other countries to advance ethical agendas

If people are responsible about applying moral pressure, they can live together peacefully – as described in the next segment



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