4.3.1.4   Role-Models: The Power of Example

Some individuals, who are regarded as role-models, can persuade others to follow their example.  This form of persuasion might not be consciously intended, but it can nonetheless be effective: celebrity attracts imitators. 

Well-known people can lend their names to good causes.  Princess Diana was a prominent example, as reported by the BBC: Diana's Charities.

Less well-regarded people can attract support by mentioning popular role-models who endorse their cause.

People have an instinctive desire to be part of a social group.  Some people might join a religious organisation mainly because of respect and admiration for those who already belong.

(This is an archive of a page intended to form part of Edition 4 of the Patterns of Power series of books.  The latest versions are at book contents).