People in social groups want to attract other members to the group, whether from natural sociability or from a desire to influence them and exert power. Parents want children to share their values. People can work or play together more effectively if they develop a team spirit.
As described above (4.3.2.2), people tend to conform to the expectations of their peer groups. Obedience to the group’s values is internalised: others in the group no longer need to be present. A group’s influence over its members is an incentive to persuade others to join, and there are several ways in which this is done:
· People can use peer-to-peer persuasion (4.3.3.1), to change others' opinions or to recruit them into a like-minded group.
· Children’s upbringing affects the way that they behave for the rest of their lives (4.3.3.2).
· Religious organisations seek to bring people within their sphere of influence for several reasons (4.3.3.3).
(This is an archived page: a later version than the one published in Patterns of Power Edition 3a. The latest versions are at book contents).