4.3.3.1 †Persuading People to Change Their Beliefs

(This is a current extract from the Patterns of Power Repository.† An archived copy of this page is held at http://www.patternsofpower.org/edition02/4331.htm)

People can try to influence each otherís beliefs by talking face to face or by disseminating their views through the media, to persuade them to modify their values or to join a particular community.† As the power of communications increases, particularly with the Internet, it is possible to extend the reach of such attempts to influence (though people can choose whether or not to receive most media).†

© PatternsofPower.org, 2014