4.3.3 Influence on Beliefs (and Subsequent Behaviour)

As described above (4.3.2), people influence the behaviour of others on a day-by-day basis.  Some people, who are assertive about their beliefs, might also want to convert others to the same way of thinking – to have an influence on their future behaviour.

The following sub-sections examine different ways of trying to modify someone’s moral values:

  • People can use peer-to-peer persuasion (, to change others’ opinions or to recruit them into a like-minded group.
  • Children’s upbringing affects the way that they behave for the rest of their lives (
  • Religious organisations seek to bring people within their sphere of influence for several reasons (



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