4.3.3 Influence on Beliefs (and Subsequent Behaviour)
As described above (4.3.2), people influence the behaviour of others on a day-by-day basis. Some people, who are assertive about their beliefs, might also want to convert others to the same way of thinking – to have an influence on their future behaviour.
The following sub-sections examine different ways of trying to modify someone’s moral values:
- People can use peer-to-peer persuasion (3.3.1), to change others’ opinions or to recruit them into a like-minded group.
- Children’s upbringing affects the way that they behave for the rest of their lives (3.3.2).
- Religious organisations seek to bring people within their sphere of influence for several reasons (3.3.3).