4.3.3 Influencing People’s Beliefs and Moral Values
People in social groups want to attract other members to the group, whether from natural sociability or from a desire to influence them and exert power. Parents want children to share their values. People can work or play together more effectively if they develop a team spirit.
As described above (126.96.36.199), people tend to conform to the expectations of their peer groups. Obedience to the group’s values is internalised: others in the group no longer need to be present. A group’s influence over its members is an incentive to persuade others to join, and there are several ways in which this is done:
- People can use peer-to-peer persuasion (188.8.131.52), to change others’ opinions or to recruit them into a like-minded group.
- Children’s upbringing affects the way that they behave for the rest of their lives (184.108.40.206).
- Religious organisations seek to bring people within their sphere of influence for several reasons (220.127.116.11).
This is a current page, updated since publication of Patterns of Power Edition 3a. An archived copy of it is held at https://www.patternsofpower.org/edition03/433a.htm