4.3.1.4 Role-Models: The Power of Example

(This is a current page, from the Patterns of Power Edition 3 book contents.  An archived copy of this page is held at http://www.patternsofpower.org/edition03/4314.htm)

Some individuals, who are regarded as role-models, can persuade others to follow their example.  This form of persuasion might not be consciously intended, but can nonetheless be effective: celebrity attracts imitators.

Well-known people can lend their names to good causes.  Princess Diana was a prominent example, as reported by the BBC: Diana’s Charities.

Less well-regarded people can attract support by mentioning popular role-models who endorse their cause.

People have an instinctive desire to be part of a social group.  Some people might join a religious organisation mainly because of respect and admiration for those who already belong.

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